The ‘Active Offer’ simply means providing a service in Welsh without someone having to ask for it.
The Welsh language should be as visible and heard as the English language.
The ‘Active Offer’ means not making assumptions that all Welsh speakers speak English. It ensures Welsh-speaking ‘Service Users’ are treated with dignity and respect, by asking them what their preferred language is and acting on it.
It means creating a change in culture that takes the responsibility off the ‘Service User’ to ask for a service through the medium of Welsh.