Work for NDNA: Digital Marketing Manager (Institute of Early Years Education)

Head Office, Huddersfield (hybrid working)
Circa £38,000
37 hours per week

Main purpose of the job

To be responsible for the ongoing development, digital marketing and growth of the Institute of Early Years Education, working with the Institute of Early Years Education team to raise the brand profile, drive strong online traffic and achieve significant membership growth. To be responsible for innovation and improvement of digital marketing activity, strategic brand positioning and B2C engagement to drive membership.

With a strategic approach and an in-depth understanding of digital media and marketing, the post holder will report to and work closely with our Brand Marketing and Corporate Partnerships Manager.

Main duties

  • Develop and manage the Institute of Early Year Education brand, position the marketing and membership opportunity to enhance the profile and professional status of the sector, increase the quality of early education and care and lead to a positive impact on children through membership uptake and renewal
  • Lead on the development and implementation of the marketing strategy to ensure that this exciting new brand and the key messages reach early education and care practitioners and drive them to subscribe
  • Resourcefully create and oversee innovative digital marketing campaigns, plans and associated policies to ensure consistent messaging, brand and tone of voice, tracking effectiveness of inspirational campaigns and reporting findings for analysis
  • Contribute to ideation, creation, management and review of digital resources, communications and platforms
  • Oversee the management of and represent the Institute of Early Years Education at external events, such as trade shows, conferences and meetings as appropriate, proactively seeking out and engaging in networking opportunities to the benefit of the organisation
  • Manage, support the achievement of and report on KPIs for the Institute of Early Years Education marketing and work effectively across teams and departments to ensure targets and KPIs are achieved.

Other duties and responsibilities

  • Lead and work alongside the Digital Content Marketing Officer to support achievement of KPIs and ongoing development
  • Ensure the overall quality of all marketing proposals, plans and delivery and respond to any complaints in a timely and professional manner; taking action where necessary
  • Manage the design and production of promotional materials, write and deliver marketing content, campaigns and social media plans
  • Work with the Institute of Early Years Education Membership Manager to ensure an integrated approach to marketing of the member value proposition to enable the achievement of membership goals
  • Lead and oversee the development and promotion of Institute of Early Years Education events and event attendance, working closely with the Institute of Early Years Education Membership Manager
  • Develop and undertake customer and competitor market research, gather and utilise the intelligence to develop strategies, tactics and inform product development
  • Maintain up-to-date understanding of stakeholder perspectives through regular engagement
  • Work closely with the NDNA marketing team and the Institute of Early Years Education team to develop new and innovative marketing ideas in line with brand marketing
  • Procure and manage the work of third-party agencies where necessary, ensuring best value, including but not limited to SEO marketing agencies, graphic designers, influencers/ambassadors, videographers, photographers
  • Prepare and manage the marketing budget, ensuring robust and proactive financial management and return on investment
  • Utilise the intelligence from the Institute of Early Years Education team, digital analytics and sector insights to develop strategies, tactics and inform marketing strategies
  • Work closely with NDNA’s Director of Business Development, Institute of Early Years Education, quality team, membership and policy teams, to ensure that the Institute of Early Years Educations marketing complements existing NDNA brand marketing values and avoids duplication or confusion for NDNA Members
  • Any other duties reasonably requested by line management and commensurate with the post.

Benefits include:

25 days’ holiday, rising to 29 after service increments plus 8 bank holidays, Personal Pension Scheme, Healthcare Cash Plan, Employee Assistance Programme, Staff Awards Scheme, Company Sick Pay Scheme, flexible working patterns.

To apply you will be asked to submit your CV along with a cover letter detailing how your skills, knowledge and experience meet the requirements of the role. Please email this to [email protected]

NDNA is committed to a policy of equal opportunities and is actively opposed to discrimination in society.